Hair Thickening Shampoo is a daily shampoo designed for men and women to deal with the problems associated with fine, weak, limp or thin hair. A luxurious body-building shampoo, it contains a special blend of gentle botanical cleaning agents that clean hair gently but effectively without damaging delicate or thinning hair. Its rich ingredients include a moisture-binding complex of Amino Acids and Acetamide MEA to help maintain the moisture content of the hair. Other ingredients include Oat Aid, Whole Wheat Protein along with Panthenol (Pro-Vitamin B5), a thickening agent, to texturize, expand and increase the diameter of the hair shaft making hair thicker and fuller. It rinses away easily, leaving hair fresh and full, It does not cause build-up with continued use. Safe for permed and color-treated hair.