I have used this product for 22 years now and have recommended it to hundreds of people! (I used to work at a health food store that sold it in NJ) There’s SO much to love about it. My number one use has always been for sunburn. It’s the best product for sunburn, hands down. I’ve used it for dry, cracked skin, red patches on the face, mosquito bites and a rash I had as a 16 year old that no over the counter (or prescription cream) would get rid of. But gator balm took it away in no time! I tried to tell the Doctor about it but she wasn’t interested. This stuff really is worth the money. Of course it’s gone up a lot in price over these last 22 years, but the large jar will last me a couple years for what I use it for. If you use it for daily use, you’ll go through it much quicker of course. It’s incredible stuff!